Brand Identity

Mission & Brand Identity

Our Mission

We want to be one of the most significant microfinance service provider by offering a range of financial and non financial products and services to low income households and individuals to improve the quality of life. We constantly endeavour to deliver quality services to our clients and remunerative returns to our Investors by maintaining highest levels of transparency and integrity. We strive to be the most preferred Employer in the Industry.

Brand Identity

BigLogo
Name
Spandana stands for ‘responsiveness’. Spandana started as a response to a need and an opportunity and continues to operate with the same philosophy.

After transformation into an NBFC, Spandana added the following phrases to its name – Sphoorty Financial Services. Sphoorty stands for ‘inspiration’ – this exemplifies the growth of Spandana in provision of larger bouquet of financial services to larger client base.

Logo

Spandana’s logo depicts the open petals of a sunflower. The disjoint petals indicates that Spandana is an open and innovative organization. We give equal opportunities to all our employees and are responsive to the needs of our customers along with our employees. We encourage innovation by challenging the conventional methods and wisdom.

Corporate Color

The sunrise yellow – as corporate color of Spandana comes from the Sunflower and denotes a sense of celebration associated with the opening of sunflower and starting of economic activities in our client households.

Philosophy

Core values

TRICS exemplifies our core values –

Transparency

Transparency makes our actions understandable, and supports our goal-oriented behaviour throughout the company. Transparency creates reliability. We accept it as our responsibility to maintain transparency with our stakeholders, customers and employees and serve them the best we can.

Responsiveness

We constantly thrive to identify the changing needs of our existing and prospective clients. We innovate new products and services to make the ends meet. Thus we are motivated and are always ahead of our competitors.

Integrity

Integrity is the cornerstone of what makes us credible. It obliges us to keep our promises. Integrity permits only those transactions and dealings that conform to our values. We are each personally accountable for the highest standards of behaviour, including honesty and fairness in all aspects of our work. We fulfil our commitments as responsible citizens and employees. We consistently treat customers and company resources with the respect they deserve.

Commitment

We are committed and intensely focused on serving our clients to help them achieve a better living. We are committed to equitable treatment at all levels of our organisation. Commitment comes to life through being passionate about solving complex business problems and helping shape the next generation of financial services. As individuals and as an organization, we create value.

Team Spirit

Creates synergy – where the sum is greater than the parts. Fosters flexibility and responsiveness, especially the ability to respond to change. Promotes the sense of achievement, equity and camaraderie, essential for a motivated workplace.